Project Duration: 2 weeks

Project Team:

• Lead Graphic Designer: Todor Todorov
• Photographer: Todor Todorov

Project Summary:

The project involved creating a set of seven high-converting listing images for the MATI Life Yoga Mat to be used on Amazon. The images were designed to highlight the unique features and benefits of the yoga mat, aiming to attract potential buyers and increase sales.

Project Objectives:

1. Create visually appealing and informative images that comply with Amazon’s listing guidelines.
2. Highlight the unique selling points of the MATI Life Yoga Mat.
3. Ensure consistency with the MATI Life brand identity.
4. Optimize images for high conversion rates.

Project Scope:

• Main Product Image:
• Clean, high-resolution image of the yoga mat on a white background.
• Focus on the mat’s design, texture, and quality.
• Infographic Image:
• Detailed image showcasing the material, thickness, dimensions, and unique features of the mat.
• Use of icons and text to highlight key benefits.
• Lifestyle Images:
• Images showing the yoga mat in use during various yoga poses and exercises.
• Emphasis on the mat’s functionality in different settings (home, gym, outdoor).
• Portability and Storage Image:
• Image demonstrating how the mat can be easily rolled up and stored.
• Highlight features like a carrying strap or bag, if included.
• Close-up Images:
• Close-up shots of the mat’s texture and grip.
• Focus on unique features like non-slip surface, cushioning, and durability.
• Durability and Cleaning Image:
• Image illustrating the mat’s durability and ease of cleaning.
• Demonstrate water resistance and simple cleaning process.

Process Overview:

1. Planning and Research:
2. Initial meetings with MATI Life to understand product specifications, brand guidelines, and target audience.
3. Competitor analysis to identify effective visual strategies.
4. .Concept Development:
5. Sketching and brainstorming sessions to develop concepts for each image.
6. Creation of a storyboard to outline the visual narrative.
7. Photography and Graphic Design:
8. Professional photoshoot for lifestyle and close-up images.
9. Use of graphic design tools (Adobe Photoshop, Illustrator) to create infographics and enhance images.
10. Image Optimization:
11. Editing images to meet Amazon’s technical requirements (size, resolution, format).
12. Ensuring fast loading times and high-quality display on the platform.
13. Quality Assurance:
14. Review and refine images to ensure alignment with project objectives and client expectations.
15. Conduct final checks for consistency and adherence to guidelines.
16. Delivery:
17. Provided the client with all final images in required formats.
18. Included a usage guideline document for Amazon listing.

Project Deliverables:

• Seven high-resolution Amazon listing images:
• Main product image
• Infographic image
• Lifestyle images
• Portability and storage image
• Close-up images
• Durability and cleaning image

Tools and Technologies Used:

• Photography: Canon EOS, Lightroom
• Graphic Design: Adobe Photoshop

Outcome:

The project was completed on time, resulting in a set of high-quality, high-converting Amazon listing images. The client reported an increase in product visibility and sales, attributing the success to the professional and appealing images.

Client Feedback:

“The team did a fantastic job creating our Amazon listing images. The visuals are clean, informative, and have significantly boosted our sales. We are extremely satisfied with the outcome and recommend their services.”