Project Duration: 1 week
Project Team:
- Project Manager: Todor Todorov
- Lead Graphic Designer: Martin Todorov
- Photographer: Images were provided by the client
- Content Writer: Copy was provided by the client
Project Summary:
The project involved creating a set of seven high-converting listing images for the ShowEz Portable Shower. These images were designed to effectively showcase the product’s features, usability, and benefits to potential Amazon customers, aiming to increase visibility and drive higher sales.
Project Objectives:
- Create visually compelling and informative images that adhere to Amazon’s listing guidelines.
- Highlight the unique features and advantages of the ShowEz Portable Shower.
- Enhance customer engagement and improve conversion rates.
Project Scope:
Main Product Image:
High-resolution image of the ShowEz Portable Shower on a white background.
Emphasis on the product’s design, functionality, and quality.
Infographic Image:
Detailed image highlighting key features such as portability, ease of use, and water capacity.
Use of icons and concise text to communicate benefits clearly.
Lifestyle Images:
Images showing the portable shower in various use cases (e.g., camping, beach, outdoor activities).
Focus on the product in action to demonstrate its practicality and convenience.
Portability and Storage Image:
Image illustrating how the shower can be easily transported and stored.
Highlight features like compact design, lightweight, and included carrying bag.
Close-up Images:
Close-up shots of essential components (e.g., shower head, pump, water tank).
Focus on quality, durability, and detailed craftsmanship.
Usage Demonstration Image:
Step-by-step visual guide on how to set up and use the portable shower.
Clear and easy-to-follow instructions with supporting images.
Process Overview:
- Planning and Research:
- Initial meetings with ShowEz to understand product specifications, target audience, and branding requirements.
- Competitor analysis to identify effective visual strategies.
- Concept Development:
- Sketching and brainstorming sessions to develop concepts for each image.
- Creation of a storyboard to outline the visual narrative.
- Graphic Design:
- Use of graphic design tools (Adobe Photoshop, Illustrator) to create infographics and enhance images.
- Image Optimization:
- Editing images to meet Amazon’s technical requirements (size, resolution, format).
- Ensuring fast loading times and high-quality display on the platform.
- Quality Assurance:
- Reviewing and refining images to ensure alignment with project objectives and client expectations.
- Conducting final checks for consistency and adherence to guidelines.
- Delivery:
- Provided the client with all final images in the required formats.
- Included a usage guideline document for Amazon listing.
Project Deliverables:
- Seven high-resolution Amazon listing images:
- Main product image
- Infographic image
- Lifestyle images
- Portability and storage image
- Close-up images
- Usage demonstration image
Tools and Technologies Used:
- Graphic Design: Adobe Photoshop, Adobe Illustrator
Outcome:
The project was completed on schedule, resulting in a set of high-quality, high-converting Amazon listing images. The client reported an increase in product visibility and customer engagement, leading to higher sales.
