The project successfully delivered 7 high-quality, engaging, and informative images for Judith Bloom`s self-watering seed trays, effectively highlighting the product’s features and benefits. These images have significantly contributed to enhancing the product’s Amazon listing, driving higher engagement and sales.

1. Market Research and Analysis

• Objective: Understand the target audience, competitive landscape, and key selling points.
• Tasks:
• Conducted market research on competitors’ listings and customer reviews.
• Identified key features and benefits that customers value in self-watering seed trays.
• Defined the target demographic and their primary concerns.

2. Concept Development

• Objective: Develop concepts for each of the 7 images.
• Tasks:
• Brainstormed ideas and created initial sketches.
• Collaborated with the client to refine concepts and align with brand messaging.
• Finalized the themes and key messages for each image:

1. Product Overview
2. Key Features Highlight
3. Usage Instructions
4. Before and After Results
5. Eco-Friendly Benefits
6. Product Dimensions and Capacity
7. Customer Testimonials

3. Photography and Image Creation

• Objective: Capture high-quality images that accurately represent the product.
• Tasks:
• Organized a professional photoshoot for the self-watering seed trays.
• Ensured proper lighting, background, and staging to enhance product features.
• Captured various angles and detailed shots to be used in different images.

4. Graphic Design and Editing

• Objective: Design and edit the images to make them visually appealing and informative.
• Tasks:
• Utilized Adobe Photoshop and Illustrator for image editing and graphic design.
• Added text overlays, icons, and infographics to highlight key features.
• Ensured all images were consistent with the brand’s color scheme and style guide.
• Created visually compelling and easy-to-understand graphics for the usage instructions.

5. Review and Feedback

• Objective: Ensure the images meet the client’s expectations and Amazon’s listing requirements.
• Tasks:
• Presented the draft images to the client for feedback.
• Made necessary revisions based on client feedback.
• Ensured all images adhered to Amazon’s image guidelines (e.g., resolution, dimensions, and format).

6. Final Delivery

• Objective: Deliver the final, polished images ready for upload to Amazon.
• Tasks:
• Conducted a final review to ensure image quality and accuracy.
• Delivered the 7 completed images in required formats.
• Provided the client with suggestions on how to utilize the images effectively in the product listing.