Project Objectives:

1. Develop visually appealing and informative images that comply with Amazon’s listing guidelines.
2. Highlight the unique features and benefits of the Bettersups Hangover Supplement.
3. Enhance customer engagement and improve conversion rates.

Project Scope:

• Main Product Image:
• High-resolution image of the Bettersups Hangover Supplement bottle on a white background.
• Clear display of the product packaging, label, and branding.
• Infographic Image:
• Detailed image highlighting key ingredients, benefits, and usage instructions.
• Use of icons and concise text to communicate benefits clearly.
• Lifestyle Image:
• Image showing the supplement in a relatable setting (e.g., morning recovery, social gatherings).
• Focus on the product’s practicality and effectiveness in real-life scenarios.
• Feature Highlight Image:
• Close-up shots of key ingredients and their health benefits.
• Emphasis on the quality and efficacy of the ingredients used.

Process Overview:

1. Planning and Research:

• Initial meetings with Bettersups to understand product specifications, target audience, and branding requirements.
• Competitor analysis to identify effective visual strategies for Amazon listing images.

1. Concept Development:

• Sketching and brainstorming sessions to develop concepts for each image.
• Creation of a storyboard to outline the visual narrative.

1. Graphic Design:

• Use of graphic design tools (Adobe Photoshop, Illustrator) to create infographics and enhance images.

1. Image Optimization:

• Editing images to meet Amazon’s technical requirements (size, resolution, format).
• Ensuring fast loading times and high-quality display on the platform.

1. Quality Assurance:

• Reviewing and refining images to ensure alignment with project objectives and client expectations.
• Conducting final checks for consistency and adherence to guidelines.

1. Delivery:

• Provided the client with all final images in the required formats.
• Included a usage guideline document for Amazon listing.

Project Deliverables:

• Seven high-resolution Amazon listing images:
• Main product image
• Infographic image
• Lifestyle image
• Feature highlight image
• Usage scenarios image
• Packaging image
• Comparison image
• Project documentation and usage guidelines.

Tools and Technologies Used:

• Photography: Canon EOS, Lightroom
• Graphic Design: Adobe Photoshop, Adobe Illustrator

Outcome:

The project was completed on schedule, resulting in a set of high-quality, high-converting Amazon listing images. The client reported an increase in product visibility and customer engagement, leading to higher sales.