Project Duration: 3 weeks

Project Team:

• Lead Graphic Designer: Todor Todorov
• Photographer: Todor Todorov
• Content Writer: Stoyan Alexandrov

Project Summary:

The project involved creating a set of seven high-converting Amazon listing images for the Kaidry Dish Drying Mat. These images were designed to effectively showcase the product’s features, benefits, and usage scenarios to potential Amazon customers, aiming to increase visibility and drive higher sales.

Project Objectives:

1. Create visually appealing and informative images that comply with Amazon’s listing guidelines.
2. Highlight the unique features and advantages of the Kaidry Dish Drying Mat.
3. Enhance customer engagement and improve conversion rates.

Project Scope:

• Main Product Image:
• High-resolution image of the Kaidry Dish Drying Mat on a white background.
• Emphasis on the product’s design, color, and texture.
• Infographic Image:
• Detailed image highlighting key features such as absorbency, quick drying, and non-slip backing.
• Use of icons and concise text to communicate benefits clearly.
• Lifestyle Image:
• Image showing the dish drying mat in a kitchen setting with dishes and utensils.
• Focus on the product’s practicality and aesthetic appeal.
• Feature Highlight Image:
• Close-up shots of key features (e.g., stitching, material quality, texture).
• Highlighting the durability and superior construction of the mat.
• Usage Scenarios Image:
• Images demonstrating various uses (e.g., drying dishes, under appliances, as a placemat).
• Showcasing versatility and multifunctionality.
• Packaging Image:
• Image showing the dish drying mat in its packaging.
• Emphasizing the product as a gift option and highlighting eco-friendly packaging if applicable.
• Comparison Image:
• Side-by-side comparison with other dish drying mats to highlight superior features.
• Clear, concise information to help customers make informed decisions.

Process Overview:

1. Planning and Research:

• Initial meetings with Kaidry to understand product specifications, target audience, and branding requirements.
• Competitor analysis to identify effective visual strategies for Amazon listing images.

1. Concept Development:

• Sketching and brainstorming sessions to develop concepts for each image.
• Creation of a storyboard to outline the visual narrative.

1. Photography and Graphic Design:

• Professional photoshoot for lifestyle and close-up images.
• Use of graphic design tools (Adobe Photoshop) to create infographics and enhance images.

1. Image Optimization:

• Editing images to meet Amazon’s technical requirements (size, resolution, format).
• Ensuring fast loading times and high-quality display on the platform.

1. Quality Assurance:

• Reviewing and refining images to ensure alignment with project objectives and client expectations.
• Conducting final checks for consistency and adherence to guidelines.

1. Delivery:

• Provided the client with all final images in the required formats.
• Included a usage guideline document for Amazon listing.

Project Deliverables:

• Seven high-resolution Amazon listing images:
• Main product image
• Infographic image
• Lifestyle image
• Feature highlight image
• Usage scenarios image
• Comparison image
• Project documentation and usage guidelines.

Tools and Technologies Used:

• Photography: Canon EOS, Lightroom
• Graphic Design: Adobe Photoshop