Project Duration: 2 weeks

Project Team:

• Lead Graphic Designer: Todor Todorov
• Content Writer: Copy was provided by the client
• Photographer: Todor Todorov

Project Summary:

The project involved creating seven Amazon A+ Content modules for Haiblau’s Mini Mop and Flat Mop. The objective was to enhance the product listings with visually appealing and informative content, aimed at increasing customer engagement and driving higher conversion rates.

Project Objectives:

1. Develop visually compelling and informative A+ Content modules.
2. Highlight the unique features and benefits of the Haiblau Mini Mop and Flat Mop.
3. Increase customer engagement and improve conversion rates on Amazon.

Project Scope:

1. Module 1: Brand Overview
2. Introduction to the Haiblau brand, its mission, and values.
3. Module 2: Product Features
4. Detailed descriptions of the key features and benefits of the Mini Mop and Flat Mop with infographics.
5. Module 3: How It Works
6. Step-by-step guide on using the mops, with diagrams and illustrations.
7. Module 4: Customer Testimonials
8. Highlight positive customer reviews with images of the products in use.
9. Module 5: Use Cases
10. Showcase different scenarios where the mops can be used (e.g., home, office).
11. Module 6: Product Comparison
12. Comparison chart highlighting advantages over competitors.
13. Module 7: FAQs
14. Address common questions and concerns with a structured FAQ section.

Process Overview:

1. Planning and Research:
2. Initial meetings with Haiblau to understand product specifications, target audience, and branding requirements.
3. Competitor analysis to identify effective visual strategies for A+ Content.
4. Concept Development:
5. Development of wireframes and mock-ups for each module.
6. Collaborative brainstorming sessions to refine concepts and messaging.
7. Content Creation:
8. Writing engaging and informative copy for each module.
9. Conducting a photoshoot and creating high-quality images and graphics.
10. Design and Layout:
11. Using Adobe Photoshop and Illustrator to design each module.
12. Ensuring consistency with Haiblau’s branding and Amazon’s guidelines.
13. Quality Assurance:
14. Reviewing content for accuracy, visual appeal, and compliance with Amazon’s standards.
15. Incorporating client feedback and making necessary revisions.
16. Implementation:
17. Uploading and formatting the A+ Content on Amazon’s platform.
18. Testing for responsiveness and ensuring optimal display across devices.

Tools and Technologies Used:

• Graphic Design: Adobe Photoshop, Adobe Illustrator
• Content Management: Amazon A+ Content Manager
• Photography: Canon EOS

Outcome:

The project was successfully completed within the timeline. The A+ Content significantly enhanced the visual appeal and informational depth of Haiblau’s Amazon listings. The client reported an increase in customer engagement and a noticeable boost in conversion rates.